2021 Nobel Peace Prize recipient Maria Ressa joins investigative journalist Carole Cadwalladr in the kickoff keynote for our 20th Annual Next: Summit. Maria and Carole share many similarities including the significant personal risks they've undertaken in their respective missions to hold governments, individuals, and corporations accountable for deadly disinformation campaigns. Unfortunately, these risks are ongoing. Maria and Carole will update us on their cases, the critical role of platforms and the state of press freedom generally.
The upcoming deprecation of the third-party cookie has destabilized the advertising ecosystem, putting publisher revenue at risk and almost guaranteeing that more ad spend will shift to the walled gardens, where 1:1 targeting and attribution can be preserved. To ensure readiness by 2023, publishers need to be investing in their 1st-party data, identity and addressability programs now, but with so many replacement solutions out there, it’s no wonder media owners are still asking where or how to begin. In this session, IPONWEB’s Head of Publisher Product and Client Services, Leon Gurevich, will chat with TRUSTX CEO David Kohl and CafeMedia’s EVP, Sales and Strategy, Rachel Parkin, about the cookie-alternative landscape as it stands today, how buyers are approaching the problem, and what publishers can be doing now to build up their identity defenses. Presented by:
As digital advertising increasingly requires privacy at its core, join Permutive for a discussion about the requirements for audience addressability in 2022. The session will explore cross-platform strategies, smarter targeting and the opportunity presented by ad spend shifting into the privacy first-web. Presented by:
What does it take to build a modern newsroom – no matter the vertical: fashion, culture, business, current events, entertainment? We're beyond the discussions about where the editorial and business sides meet – physically or ideologically. It's clearly time for substantive changes, fresh perspectives, and more inclusive structures. But how do we get there and what does that mean, day to day? Having a vision and commitment to a future which looks nothing like the past is a start.
For DCN Board and Affiliate Representatives. The first DCN Board Meeting of the year will be held virtually at 3:00pm on Monday, January 31. Board and affiliate members will receive an email with details about the board meeting and Zoom details. The board meeting will begin promptly at 3:00pm.
Find out how Rashida Jones is building the new vision for MSNBC, launching an exciting prime-time opinion line-up, balanced with the breaking news she is so passionate about – all in this pivotal election year. Rashida will share her vision with Yamiche Alcindor, covering leadership, diversity, inclusion, and mentorship, which she is equally passionate about.
Twitter recently launched a subscription product targeted at the most news-obsessed people on the planet. Learn how publishers are leveraging Twitter Blue and other reader revenue opportunities to drive audience and subscription growth by centering the reader experience. Presented by:
Timnit Gebru made news in Dec. 2020 when, as co-lead of Google's Ethical AI research team, she refused to retract an academic paper that the company felt reflected poorly on one of its key technology models. Tune in on Tuesday, February 1 to hear Gebru's insights into the perils of AI and what her new research institute is doing to solve them.
The Financial Times is one of the most trusted news brands in the world. And one of the earliest to prioritize consumer revenue over ad dollars. Tune in on Wednesday, February 2 to hear Ridding's thoughts on everything from subscription trends to revenue innovation and managing culture and people to the most current news of the day.
In an emerging cookieless world, first-party data is essential for publishers to effectively segment, engage, and convert audiences. But what kind of data should you be capturing and how can you activate it? In this Hot Topic discussion, you’ll learn: How MediaNews Group (MNG) is activating first-party data to grow its paid digital subscribers; How on-site engagement data is playing a critical role in understanding audience interests, sentiment and propensities to register and subscribe; Which buying signals are driving tactics that score and dynamically paywall readers; and The tech stack MNG is using to action first-party data and drive users through the funnel. Presented by:
Making the jump from print to digital subscriptions requires brands to learn new skills, understand unfamiliar metrics and think differently about their audiences and their business models. Learn how the publisher of Inc. and Fast Company created a sustainable model through digital transformation. Anne Marie O’Keefe, VP of Consumer Marketing at Mansueto Ventures and Michael Silberman, SVP of Strategy at Piano, will discuss how Mansueto Ventures launched and optimized its dynamic paywall and share insights on the trends impacting digital media this year. Presented by:
Henry and Nick will wrap up our Summit week with a forward-looking discussion about their respective business strategies. They'll make predictions for 2022 on the state of tech, biz and finance – including the recent market bloodbath – and debate the future of web3/crypto, and the race to build the metaverse. Do they think Big Tech will finally face an antitrust reckoning? And if it does, will it even matter to premium publishers?
With up to 2B rows of data per day from more than 40 digital brands, 40 partners, and 200 data sources, there simply weren’t enough data engineers and BI experts to help the Meredith’s Monetization Strategy team quickly aggregate, normalize, and govern their data to create trusted insights. Learn how Meredith turned a barrier to growth into a revenue driver by using automation. They created a unified strategic data asset that’s central for decision making, and saves 5,000 engineering hours per analytics project. Presented by: