The upcoming deprecation of the third-party cookie has destabilized the advertising ecosystem, putting publisher revenue at risk and almost guaranteeing that more ad spend will shift to the walled gardens, where 1:1 targeting and attribution can be preserved. To ensure readiness by 2023, publishers need to be investing in their 1st-party data, identity and addressability programs now, but with so many replacement solutions out there, it’s no wonder media owners are still asking where or how to begin. In this session, IPONWEB’s Head of Publisher Product and Client Services, Leon Gurevich, will chat with TRUSTX CEO David Kohl and CafeMedia’s EVP, Sales and Strategy, Rachel Parkin, about the cookie-alternative landscape as it stands today, how buyers are approaching the problem, and what publishers can be doing now to build up their identity defenses.  Presented by: