David has a passion for helping content owners create, maximize and future-proof monetization channels, and operationalize a “success-as-a-service” culture. He has spent the last 15+ years focused on revenue operations and ad technology, helping publishers of all sizes build out ad operations teams and ad tech stacks. Specifically, he has helped companies like Advance Local, NBCU, SheMedia and Travelzoo expand their programmatic capabilities, campaign analytics, in-house creative, yield practices, and also spearheaded the strategies on industry-wide issues like the cookieless future, self-serve, ad blocking, brand safety, and more. He's currently working as Sr. Director, Data & Identity Products, Platforms at News Corp, helping navigate and prepare the company for data activation in a more privacy-centric ecosystem.