Name
Hot Topic - Reluctance, Resilience, Results, Repeat: How Mansueto Ventures Created a Sustainable Subscription Business
Time
2:00 PM - 2:30 PM (EST)
Speakers
Description
Making the jump from print to digital subscriptions requires brands to learn new skills, understand unfamiliar metrics and think differently about their audiences and their business models. Learn how the publisher of Inc. and Fast Company created a sustainable model through digital transformation. Anne Marie O’Keefe, VP of Consumer Marketing at Mansueto Ventures and Michael Silberman, SVP of Strategy at Piano, will discuss how Mansueto Ventures launched and optimized its dynamic paywall and share insights on the trends impacting digital media this year. Presented by: