Agenda

Your registration fee covers all sessions for this event. There is no need to register for individual sessions. You will receive reminder emails every day a few minutes before each session with details on how to log-in to view the event and participate.

We've kept your busy workday in mind and scheduled for flexibility with staggered sessions throughout the week. Your registration fee includes every session, every day. Note: The event will not be available on-demand for later viewing so be sure to join us live every day.

All times listed are EST.

12:00 PM - 12:45 PM
Decision Velocity: Fast Forward to the Future of Digital Media

Based upon years of research and case studies from his consulting firm, Ray Wang has amassed insights on which kinds of companies will thrive and which will get crushed by the powerful forces now at work. Drawing lessons from the internet's giants, he will offer media companies actionable insights on how than compete and increase their digital velocity.

3:00 PM - 3:45 PM
Panel Discussion and audience Q&A

Business leaders from inside and outside our membership discuss the most important topics driving our business today and in the near future. Join us for the discussion and bring your questions to our always-lively Q&A.

3:45 PM - 4:15 PM
Hot Topic: Defining the publisher of the future

This Hot topic breakout discussion will bring together premium publisher attendees from across our membership to network and share insights in a closed-door setting. Sponsor host, Sailthru, and DCN staff will guide the discussion on a hot topic important to the media business and participate with insights, ideas, and solutions.

12:00 PM - 12:45 PM
Keynote and audience Q&A

Interview with C-level business or media executive followed by Q&A from DCN attendees.

12:45 PM - 1:15 PM
Hot Topic: Post Cookie Identity

A year ago, Google announced the deprecation of third-party cookies by 2022. At Piano, we think preparing for this new world starts with building your direct user relationship, and that publishers are uniquely positioned to benefit and capture valuable zero- and first-party data. In this open forum session, join sponsor host Piano’s SVP of Strategy Michael Silberman for an open discussion on what we’re seeing in the market, how publishers are planning to solve for a cookieless future, and the building blocks for a successful transition.

3:00 PM - 3:45 PM
The State of Audio-Based Content Businesses

High-level perspectives from leading media brand executives about the boom in audience, changes to distribution and growing competition. This will cover digital development, content differentiation, marketing, user experience, success measurement, etc.  Join us for the discussion and bring your questions to our always-lively Q&A.

3:45 PM - 4:15 PM
Hot Topic: Driving revenue with data

Programmatic ads monetization has given publishers more data than ever before. Converting this data into actionable insights that can help publishers evaluate partner and stack effectiveness, however, requires sophisticated data science tools and talent that many publishers don't yet have. In this keynote, Wenda Zhou, head of media operations for IPONWEB's The Mediagrid, discusses how automating data decisioning is helping publishers:

  • Prioritize and preference demand partners based on buying patterns
  • Select the right identity providers based on revenue uplift
  • Understand which users are most attractive to buyers
  • Make informed pricing decisions by demand channel
  • Improve site experience without sacrificing revenue.
12:00 PM - 12:45 PM
Keynote and audience Q&A: Dr. Mathias Döpfner

Interview with C-level business or media executive followed by Q&A from DCN attendees.

12:45 PM - 1:15 PM
Hot Topic: Digital advertising trends for 2021

This Hot topic breakout discussion will bring together premium publisher attendees from across our membership to network and share insights in a closed-door setting. Sponsor host, MediaRadar, and DCN staff will guide the discussion on a hot topic important to the media business and participate with insights, ideas, and solutions.

3:00 PM - 3:45 PM
Panel Discussion and audience Q&A

Business leaders from inside and outside our membership discuss the most important topics driving our business today and in the near future. Join us for the discussion and bring your questions to our always-lively Q&A.

3:45 PM - 4:15 PM
Hot Topic: Evolving beyond the blocklist to grow the value of inventory

Imprecise and overly aggressive brand safety methods can block over 30% of suitable, relevant inventory. This results in unfairly disqualifying valuable impressions, impacting your topline revenue. In this session, sponsor host Chris Stark, Oracle Data Cloud and Joy Robins, CRO at The Washington Post will discuss how the evolution of Brand Safety is adapting to nuanced ad environments to preserve opportunities, and how a holistic approach to Brand Suitability can help you:

  • Gain opportunities by evolving beyond a blocklist-only strategy

  • Build advertiser trust and illustrate a value-driven story through context

  • Balance risk against opportunity with accuracy

12:00 PM - 12:45 PM
Keynote and audience Q&A: Scott Galloway and Henry Blodget
3:00 PM - 3:45 PM
Panel Discussion and audience Q&A

Business leaders from inside and outside our membership discuss the most important topics driving our business today and in the near future. Join us for the discussion and bring your questions to our always-lively Q&A.

3:45 PM - 4:15 PM
Hot Topic: Why privacy is an opportunity

With consumer privacy in mind, regulators and browsers are making big changes to how the Ad Tech industry works. Both publishers and advertisers need to adhere to modern privacy standards and protect their data. In this new ecosystem, publishers are the only ones that have access to data that can be activated for advertising. A huge opportunity arises as publishers become walled gardens and first-party data will become the new media currency. In this session, sponsor host Permutive will lead the discussion with the attendees and special guest Simon Smith, Chief Data Officer at News Corp. 

12:00 PM - 12:45 PM
Keynote and audience Q&A: Meredith Levien
12:45 PM - 1:30 PM
What's Next: A discussion about the future of media

Join us for this forward-looking discussion about how media organizations are planning for and investing in the future. We'll cover talent, business models, diversity and what the rise of the creator economy means for us all.

1:30 PM - 2:00 PM
Summit close
Please contact DCN with any questions about this event: members@digitalcontentnext.org
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