Bitcentral is one of the video industry’s most trusted and innovative software providers. For more than 20 years, we have helped the biggest names in broadcasting create workflows that maximize the value of media. With our industry-changing solution FUEL™, we’re bringing our innovative approach to video to the digital world to create a dynamic curation process—and an extraordinary viewing experience. FUEL is a specialized online video platform for broadcasters, digital publishers and media companies that packages and presents timely news-like content to all digital platforms using automation tools to minimize manual effort by users.

The MediaGrid, which is powered by IPONWEB, is a new supply curation platform that sits on top of existing programmatic infrastructure and creates an open environment where curation partners can deploy unique data and bidding intelligence against the bidstream to create differentiated buying strategies, while still working with preferred buying platforms for execution. The MediaGrid partners with major agencies, data owners, and premium publishers to restore relations between media buyers and sellers, enabling more intelligent supply curation and transforming their programmatic channels into real value drivers and points of differentiation.

MediaRadar revolutionizes ad sales by enabling sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. MediaRadar is built on the most comprehensive and up-to-date database of multimedia advertising information available.

Omidyar Network is a social change venture that works to reimagine critical systems and the ideas that govern them. We focus on building more inclusive and equitable societies in which individuals have the social, economic, and democratic power to thrive.

Ogury is the creator of the first advertising engine driven by user choice. Ogury is a global organization with 400+ employees across 10 countries, working with 1500+ brands and 3500+ publishers to establish a trusted digital advertising ecosystem, driven by user choice. Ogury Advertising Engine is an integrated stack of technology, from consent and preference management to user engagement, designed and optimized for branding campaigns on mobile. It uses safe data to deliver relevant ads in a brand safe and fraud-free environment.

Evolving beyond the blocklist to grow the value of inventory
 
Imprecise and overly aggressive brand safety methods can block over 30% of suitable, relevant inventory. This results in unfairly disqualifying valuable impressions, impacting your topline revenue. In this working session, Chris Stark, Sr Director, Product Management at Oracle Data Cloud and Joy Robins, CRO at The Washington Post will discuss how the evolution of Brand Safety is adapting to nuanced ad environments to preserve opportunities, and how a holistic approach to Brand Suitability can help you:

• Gain opportunities by evolving beyond a blocklist-only strategy
• Build advertiser trust and illustrate a value-driven story through context
• Balance risk against opportunity with accuracy

If you're looking to reduce reliance on third-party cookies, and make first-party data more impactful for advertisers, talk to us at Permutive. Our data management platform gives you the ability to see 100% of your audience and target them in real-time. We count BBC Global News, BuzzFeed, Insider Inc., Penske Media Corporation, the Financial Times and ESI Media among our growing list of publisher clients.

Hundreds of global and local media entities use Piano's SaaS platform to accelerate their subscription, advertising, analytics, and personalization initiatives in order to engage, monetize, and measure content experiences. With a global footprint across North America, Latin American, EMEA, and Asia-Pacific, Piano powers more than 10 million digital media subscriptions and customizes user experiences for billions of site visits for organizations such as Hearst, CNBC, The Wall Street Journal, the Associated Press, and Business Insider. In 2020, Piano won the Business Intelligence Group's Product of the Year Award, and CEO Trevor Kaufman was named "Best MarTech Company CEO" in the MarTech Breakthrough Awards Program

Sailthru, part of CM Group’s family of brands, helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels—in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.