Web Smith founded 2PM Inc., an industry-leading source that analyzes the intersection of media and commerce, in 2015. Prior to founding 2PM Inc., he spent time at the intersection of DTC eCommerce and digital publishing. As Director of eCommerce at Gear Patrol, he worked to bridge media and commerce through DTC partnerships with leading men’s interest brands, in addition to building and operating the commerce platform and managing customer relationships. He also helped to implement DTC commerce operations at Uncrate. Prior to Uncrate, Smith was the co-founding CMO of Mizzen+Main. He began his eCommerce career managing paid advertising and brand marketing for Rogue Fitness.