Kenny Mitchell is the Chief Marketing Officer at Snap Inc. Mitchell has a reputation for building iconic brands and driving industry-leading performance through innovative, fully-integrated and award-winning marketing programs.

Prior to joining Snap, Mitchell was the Vice President of Brand Content & Engagement for McDonald’s USA. Mitchell was also an accomplished leader at Gatorade, serving as Head of Consumer Engagement, leading all global integrated marketing efforts.

Additionally, Mitchell delivered industry-leading, award-winning creative, including multiple Cannes Lions, film festival selections including Tribeca, and two Emmy nominations. This success led to Mitchell being recognized by Fast Company as one of the “Most Creative People in Business” in 2017.

Prior to Gatorade, Mitchell oversaw Brand and Consumer Marketing for NASCAR, leading development and execution of the annual marketing plan and media strategies. Before NASCAR, Mitchell served as Vice President and General Manager at the Dew Tour, a division of the NBC Sports Group. Here he was responsible for managing all aspects of the Dew Tour including partnerships, marketing, content, events operations and execution.

Mitchell holds a Bachelor of Arts from Dartmouth College and a Masters of Business Administration from Dartmouth’s Tuck School of Business. He was inducted into Dartmouth’s Sports Hall of Fame as a member of the men’s basketball team. He and his wife, Heather live in Los Angeles and have a daughter, Carter.