Where social media could once be seen as a traffic play, today that’s no longer the case. A social video strategy has got to have tangible revenue associated with it. But given that social platforms are not in the business of making other people money, suffice it to say that monetizing social video is a challenge. This talk will look at Architectural Digest’s efforts across several social video channels as well as YouTube with a clear-eyed view on building follower counts and delivering revenue.

The last decade in film and TV was defined by the disruption of content distribution and the rise of streaming and the creator economy. With the proliferation of generative AI tools, the next decade may be defined by the disruption of content creation. This session will explore how to navigate the next disruption.

This is not your grandmother’s PBS. Today’s PBS works in partnership with a national network of 154 independent, local member stations that deliver multiplatform experiences all under a single brand identity. This session will explore how PBS delivers the kind of engaging audience experience that drives memberships, which fund this unique organization. One aspect was developing an SVOD-like solution, PBS Passport, but in a distinctly PBS way that adds enhanced membership benefits. Another critical component has been to diversify the distribution strategy to be where the audiences are, while ensuring that the PBS-owned service still has the deepest, richest part of its vast library. The session will also explore what’s next for PBS as it seeks to continue delivering high-quality, trusted, educational and entertaining content to current members while also reaching new younger, diverse audiences across platforms.

This session will explore how podcasts fit into a broader strategy at Vox Media of building multiplatform franchises and working with creators to create bespoke strategies and reach audiences everywhere they consume content (including video platforms, live events, newsletters and more). Vox’s multiplatform franchises with  significant video operations include Scott Galloway's Prof G Podcast, Celebrity Memoir Book Club (which reaches an audience of over 300K on TikTok), and Sue Bird and Megan Rapinoe's A Touch More: The Podcast (which launched earlier this month on Apple, Spotify, and YouTube, and has live events built into its business).

We are constantly bombarded with growing change, from the economy and technology advancements to the advertising industry and geopolitical forces. In fact, volatility is becoming the norm, and we must plan for the elusiveness of these ever-changing dynamics. Perhaps the most universal influence of all, the weather, is no exception. While we can’t control the weather, we can predict it - and its impact.  In this session, hear from an expert from The Weather Channel digital properties, which is a leading publisher of weather.com and The Weather Channel app and a top-10 most trusted consumer brand. She knows something about evolving video strategy – her team works at the speed of weather, which is to say, real-time and always-on. Takeaways for attendees will cover how publishers can lean into technology and AI, leverage data to reach audiences including younger demographics, and harness insights to drive resiliency and engagement.

This session will explore the value of data for product and video to drive decisions around product innovation across the range of news video products at CNN, including App, Web and FAST delivery channels. At CNN, data helps product understand user behavior and helps achieve product alignment for the best user experience. This talk will cover a range of KPIs for the user as well as over-arching business goals.