As senior director of content, Julianne Jennings leads the content business at The Weather Company and is responsible for storytelling across digital properties for its flagship consumer brand The Weather Channel, which includes The Weather Channel app, weather.com, social media platforms and The Morning Brief daily newsletter. As the most trusted news source by Americans and the world’s most accurate forecaster, The Weather Channel offers actionable weather data and insights to hundreds of millions of consumers monthly.

In this role, continues to create amazing customer experiences by combining her multiple areas of expertise, including product management, first-party data, content, MarTech platforms and managing audiences. Julianne has a proven track record of growing companies through the development of new products and new practices, using data to drive innovation, and building world-class teams.

Previously, Julianne was the head of data products at The Weather Company, where she created data products for commercialization and helped advertisers realize value with The Weather Company’s first-party data. Prior to joining The Weather Company, she played a key role in helping Healthgrades, the largest physician directory in the U.S. connecting patients to doctors, get acquired by Red Ventures. While there, she established a data practice, including building a CTV product, launching an enterprise CDP and a world-class Data Studio.

Her background includes experience in verticals such as media, healthcare, hospitality, telco, and insurance. Originally from Central Florida, Julianne lives in Atlanta, GA with her family.