We are constantly bombarded with growing change, from the economy and technology advancements to the advertising industry and geopolitical forces. In fact, volatility is becoming the norm, and we must plan for the elusiveness of these ever-changing dynamics. Perhaps the most universal influence of all, the weather, is no exception. While we can’t control the weather, we can predict it - and its impact.  In this session, hear from an expert from The Weather Channel digital properties, which is a leading publisher of weather.com and The Weather Channel app and a top-10 most trusted consumer brand. She knows something about evolving video strategy – her team works at the speed of weather, which is to say, real-time and always-on. Takeaways for attendees will cover how publishers can lean into technology and AI, leverage data to reach audiences including younger demographics, and harness insights to drive resiliency and engagement.