Name
How Data and Product Collaborate for Excellent Experiences at CNN
Date & Time
Wednesday, October 9, 2024, 4:00 PM - 4:30 PM
Meaghan Kimball Max Borland
Description

This session will explore the value of data for product and video to drive decisions around product innovation across the range of news video products at CNN, including App, Web and FAST delivery channels. At CNN, data helps product understand user behavior and helps achieve product alignment for the best user experience. This talk will cover a range of KPIs for the user as well as over-arching business goals.