This session will explore how podcasts fit into a broader strategy at Vox Media of building multiplatform franchises and working with creators to create bespoke strategies and reach audiences everywhere they consume content (including video platforms, live events, newsletters and more). Vox’s multiplatform franchises with  significant video operations include Scott Galloway's Prof G Podcast, Celebrity Memoir Book Club (which reaches an audience of over 300K on TikTok), and Sue Bird and Megan Rapinoe's A Touch More: The Podcast (which launched earlier this month on Apple, Spotify, and YouTube, and has live events built into its business).