Where social media could once be seen as a traffic play, today that’s no longer the case. A social video strategy has got to have tangible revenue associated with it. But given that social platforms are not in the business of making other people money, suffice it to say that monetizing social video is a challenge. This talk will look at Architectural Digest’s efforts across several social video channels as well as YouTube with a clear-eyed view on building follower counts and delivering revenue.