This is not your grandmother’s PBS. Today’s PBS works in partnership with a national network of 154 independent, local member stations that deliver multiplatform experiences all under a single brand identity. This session will explore how PBS delivers the kind of engaging audience experience that drives memberships, which fund this unique organization. One aspect was developing an SVOD-like solution, PBS Passport, but in a distinctly PBS way that adds enhanced membership benefits. Another critical component has been to diversify the distribution strategy to be where the audiences are, while ensuring that the PBS-owned service still has the deepest, richest part of its vast library. The session will also explore what’s next for PBS as it seeks to continue delivering high-quality, trusted, educational and entertaining content to current members while also reaching new younger, diverse audiences across platforms.