More sessions and speakers announced soon!
Day 01
Thursday, September 19, 2024
- 12:45 PM
- 1:00 PM
- 1:30 PM
Join Margaret de Luna, Senior Vice President & General Manager of Direct-to-Consumer at CNBC, to hear how CNBC uses data to grow its premium stand-alone subscription business targeting niches within its overall audience. Bring your thoughts and questions for Margaret and your fellow DCN member attendees as we dig into niche audiences and premium subscriptions.
- 2:00 PM
Condé Nast is successfully transitioning from a historically commercially driven media company to a global, consumer revenue powerhouse. Key to their success is offering exclusive, high-quality content and experiences that drive subscriptions. Conde Nast is building a bigger consumer revenue ecosystem for sustained, controllable growth. Using data analytics and personalization, Conde Nast is enhancing user engagement to drive revenue across affiliate marketing, box subscriptions, and memberships. Come hear success stories that include Vogue’s digital shift, The New Yorker’s subscriber growth, and Bon Appetit’s brand new subscription box, Cook with Bon Appetit.
- 2:30 PM
Join us for an in-depth look at Amedia’s latest initiative targeting readers under 40. This innovative project uses specially tailored dashboards that display data exclusively from this demographic. This approach has not only shifted the mindset of their journalists but has also produced very promising and some surprising results. Celebrating Amedia’s continued excellence, underscored by their recent “Best News Website” award at the WAN-IFRA 2024 Digital Media Awards Worldwide, Janne Rygh from Amedia will explain how Kilkaya’s flexible tools facilitated this impactful strategy, demonstrating Amedia’s adaptability in a rapidly changing media environment.
- 3:00 PM
- 3:30 PM
To stimulate subscriber growth, subscriber engagement is key and must be owned by everyone in the organization. In addition, utilizing smart, dynamic pricing strategies can enable you to increase revenue and improve retention at the same time.
- 4:00 PM
After Google changed its algorithm and released AI search results, many publishers started to see organic search and direct traffic declines. Even before this happened, Harvard Business Review’s marketing team was thinking about ways to develop a “virtuous circle” of traffic that is less reliant on search, more cost efficient, and more relevant to visitors. Nini Diana will discuss how they’ve tested this concept, often with surprising results, and how it fits into HBR’s larger subscription strategy.
- 4:30 PM
Open to all, funded by many, beholden to no one. The Guardian US's unique model doesn't rely on paywalls to power revenue growth but rather found success building pathways to encourage mission-driven support. Emilie Harkin, the Guardian US's senior VP of growth, will share the growth playbook inspired by: media companies with premium access models, news organizations with donation models, and a range of nonprofits (news and other mission-driven categories). She'll discuss case studies, including the major end-of-year appeal, and share thoughts about what's next with moments-based marketing.
- 5:00 PM
Session details coming soon!
