Name
The Condé Consumer Recipe: Unlocking the Power of the Portfolio
Date & Time
Thursday, September 19, 2024, 1:30 PM - 2:00 PM
Michael Ribero Claire Fennessey
Description

Condé Nast is successfully transitioning from a historically commercially driven media company to a global, consumer revenue powerhouse. Key to their success is offering exclusive, high-quality content and experiences that drive subscriptions.  Conde Nast is building a bigger consumer revenue ecosystem for sustained, controllable growth.  Using data analytics and personalization, Conde Nast is enhancing user engagement to drive revenue across affiliate marketing, box subscriptions, and memberships.  Come hear success stories that include Vogue’s digital shift, The New Yorker’s subscriber growth, and Bon Appetit’s brand new subscription box, Cook with Bon Appetit.

Session Type
Session