Open to all, funded by many, beholden to no one. The Guardian US's unique model doesn't rely on paywalls to power revenue growth but rather found success building pathways to encourage mission-driven support. Emilie Harkin, the Guardian US's senior VP of growth, will share the growth playbook inspired by: media companies with premium access models, news organizations with donation models, and a range of nonprofits (news and other mission-driven categories). She'll discuss case studies, including the major end-of-year appeal, and share thoughts about what's next with moments-based marketing.