Join us for an in-depth look at Amedia’s latest initiative targeting readers under 40. This innovative project uses specially tailored dashboards that display data exclusively from this demographic. This approach has not only shifted the mindset of their journalists but has also produced very promising and some surprising results. Celebrating Amedia’s continued excellence, underscored by their recent “Best News Website” award at the WAN-IFRA 2024 Digital Media Awards Worldwide, Janne Rygh from Amedia will explain how Kilkaya’s flexible tools facilitated this impactful strategy, demonstrating Amedia’s adaptability in a rapidly changing media environment.