Description
Evolving beyond the blocklist to grow the value of inventory:
Imprecise and overly aggressive brand safety methods can block over 30% of suitable, relevant inventory. This results in unfairly disqualifying valuable impressions, impacting your topline revenue. In this working session, Chris Stark, Sr Director, Product Management at Oracle Data Cloud and Joy Robins, CRO at The Washington Post will discuss how the evolution of Brand Safety is adapting to nuanced ad environments to preserve opportunities, and how a holistic approach to Brand Suitability can help you:
• Gain opportunities by evolving beyond a blocklist-only strategy
• Build advertiser trust and illustrate a value-driven story through context
• Balance risk against opportunity with accuracy
Imprecise and overly aggressive brand safety methods can block over 30% of suitable, relevant inventory. This results in unfairly disqualifying valuable impressions, impacting your topline revenue. In this working session, Chris Stark, Sr Director, Product Management at Oracle Data Cloud and Joy Robins, CRO at The Washington Post will discuss how the evolution of Brand Safety is adapting to nuanced ad environments to preserve opportunities, and how a holistic approach to Brand Suitability can help you:
• Gain opportunities by evolving beyond a blocklist-only strategy
• Build advertiser trust and illustrate a value-driven story through context
• Balance risk against opportunity with accuracy
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