The MediaGrid, which is powered by IPONWEB, is a new supply curation platform that sits on top of existing programmatic infrastructure and creates an open environment where curation partners can deploy unique data and bidding intelligence against the bidstream to create differentiated buying strategies, while still working with preferred buying platforms for execution. The MediaGrid partners with major agencies, data owners, and premium publishers to restore relations between media buyers and sellers, enabling more intelligent supply curation and transforming their programmatic channels into real value drivers and points of differentiation.