Announced Speakers
Day 01
Tuesday, October 21, 2025
- 12:45 PM
- 1:00 PM
- 1:30 PM
NYT Cooking isn’t just a recipe database— it’s a lifestyle product, positioned with editorial depth, high-frequency utility, and personalization that is built on trusted editorial expertise, and its product team is now exploring how to extend that authority into AI-powered tools that make cooking more useful and intuitive. In this session, NYT Cooking product leaders will share how they are incorporating human expertise into AI features such as ingredient metric conversions and recipe scaling. The discussion will highlight the challenges of training AI with structured and unstructured data, the importance of guardrails to preserve brand trust, and the opportunities ahead as publishers look to responsibly apply AI to enhance—not replace—the consumer experience.
- 2:00 PM
PBS used generative AI to make its digital video catalog more discoverable. Originally developed as a proof of concept by PBS Digital's Innovation Product Team using AWS Bedrock + Claude, AI read the transcripts and created words to describe the video. The output (subgenres, moods, themes, and topics) has now been rolled into search and recommendations on PBS apps helping viewers find desired content more quickly and efficiently. Now the team is looking to expand the effort into the PBSKids and PBSLearningMedia video catalogs.
- 2:30 PM
- 3:00 PM
- 3:30 PM
- 4:00 PM
This session will look ahead and explore AI's potential to reshape storytelling by enabling a shift from fixed narratives to adaptive, data-driven experiences. From the concept of liquid content—modular, responsive storytelling that changes based on audience and context—to how fluid interfaces might redefine how stories are created, delivered, and consumed. The future with AI is not just about new tools, but a new way of thinking about narrative, data, and engagement.
- 4:30 PM
As AI continues to reshape the media landscape, distinguishing trend-driven adoption from value-driven innovation is crucial. This presentation explores a disciplined, product-led approach to AI investment, one grounded in research, technical feasibility, and clear user value. Dow Jones’s Puneet Goel, Vice President of Product Management, will dive into where AI integration has meaningfully enhanced content discovery, personalization, and workflow efficiency, versus areas where hype has outpaced utility. He’ll discuss how his team evaluates AI initiatives through the lenses of product strategy, technical readiness, and long-term ROI. The goal: to ensure AI serves the product vision, not the other way around.
- 5:00 PM
More sessions and speakers announced soon!
