NYT Cooking isn’t just a recipe database— it’s a lifestyle product, positioned with editorial depth, high-frequency utility, and personalization that is built on trusted editorial expertise, and its product team is now exploring how to extend that authority into AI-powered tools that make cooking more useful and intuitive. In this session, NYT Cooking product leaders will share how they are incorporating human expertise into AI features such as ingredient metric conversions and recipe scaling. The discussion will highlight the challenges of training AI with structured and unstructured data, the importance of guardrails to preserve brand trust, and the opportunities ahead as publishers look to responsibly apply AI to enhance—not replace—the consumer experience.