PBS used generative AI to make its digital video catalog more discoverable.  Originally developed as a proof of concept by PBS Digital's Innovation Product Team using AWS Bedrock + Claude, AI read the transcripts and created words to describe the video.  The output (subgenres, moods, themes, and topics) has now been rolled into search and recommendations on PBS apps helping viewers find desired content more quickly and efficiently. Now the team is looking to expand the effort into the PBSKids and PBSLearningMedia video catalogs.