Name
Immersive Storytelling: How MLB Brings Fans Across the World to the Ballpark
Date & Time
Tuesday, October 21, 2025, 2:00 PM - 2:30 PM
Speakers
Description
MLB uses its award-winning digital technology to immerse fans in our game like never before. Using our proprietary Statcast data and best-in-class tech, MLB set about finding new and innovative ways to connect fans to our game. Gameday 3D, Data Visualizations, Augmented Reality and Enhanced Broadcasts reach fans around the world. This transforms a single electrifying moment on the field to a seamless fan journey. Our mission is to deepen engagement by turning millions of data points into compelling narratives, creating more identified, loyal fans and driving a new era of growth for the league.
Session Type
Session