Thursday, June 1, 2023

12:00 PM
- 1:00 PM

1:10 PM
- 1:40 PM

A discussion on emerging use cases for marketing technology tools in news organizations. Drawing from real-world examples and hands-on experience at NBC News Digital, we'll explore the marketing technology landscape, share case studies, and demonstrate how various tools can drive growth and optimize content strategy. Key topics include content optimization, analytics, social media management, and email marketing. Attendees will leave with practical insights and best practices to apply in their own tool evaluations.

1:40 PM
- 2:10 PM

Chief technology officers and engineering leaders from our membership will share their thoughts on the most pressing issues facing their teams and organizations in the coming year. We'll open up the discussion to the room for further collaboration and insights.

2:10 PM
- 2:40 PM

Get to the learnings faster. Learn how PBS’ Innovation Team uses methods and techniques for problem-solving and agile sprints to prototype and test. Find out what makes innovation and product development work well and use it to do more valuable work, faster.

2:40 PM
- 3:10 PM

3:10 PM
- 3:40 PM

The emergence of generative AI systems such as OpenAI's ChatGPT and Google's Bard is challenging some of the fundamentals of digital publishing, from search-engine-based content discovery to the very concept of authorship itself. Glenn Derene will share some of the learnings, challenges, and possibilities he and others at Consumer Reports have found in their early explorations with this technology, as well as some of the key concepts publishers need to understand to work with AIs based on large language models.

3:40 PM
- 4:10 PM

A wide-ranging discussion with the leader of MLB's product and engineering, Vasanth Williams, about driving fan engagement, personalization and reaching new audiences – from a marketing and tech perspective.

4:10 PM
- 4:30 PM

5:00 PM

Group discussions around what’s next in product and tech - a networking happy hour with your peers.  Sponsored by:

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