The emergence of generative AI systems such as OpenAI's ChatGPT and Google's Bard is challenging some of the fundamentals of digital publishing, from search-engine-based content discovery to the very concept of authorship itself. Glenn Derene will share some of the learnings, challenges, and possibilities he and others at Consumer Reports have found in their early explorations with this technology, as well as some of the key concepts publishers need to understand to work with AIs based on large language models.