Bryan is the Senior Director for Audience Development and Engagement with NBC News Digital. His team includes SEO, newsletters, web testing, content insights, and commerce optimization. His group works daily with engagement data and marketing tools to connect more audiences with NBC journalism. His cross-functional team works to strengthen the direct relationship with all readers, viewers, and listeners. Prior to joining NBC, Bryan led Audience Development at The Atlantic, joining the leadership team behind the successful launch of the digital direct-to-consumer business in 2019. He joined The Atlantic after leading Audience Development at The New York Times, supporting subscription growth and mobile app adoption. Bryan lives and works in New York City after starting his media career in New Orleans.