Mikey Centrella leads the PBS Innovation Team as a Director of Product focused on rapidly building and testing ideas with emerging technology. The team explores strategic ways to help PBS accelerate digital innovation and create solutions that have the potential to reach new audiences, improve customer experience, or generate revenue opportunities for PBS member stations. They have helped PBS adapt to new services and skills for approaching AI, machine learning, VR, AR, voice and interactive video. To date, this team has experimented with more than 50 new technologies, held hundreds of brainstorms, produced 33 experiments, 19 prototypes and three products.