Announced Speakers
Glenn Derene
Sr. Director of Membership
WSJ Leadership Institute
Jason Kint
CEO
Digital Content Next
Lauren Panariello
Global Head of Consumer Audiences
Financial Times
Amanda Rottier
Senior Vice President, Growth & Commercial Operations
CNN
Michael Silberman
EVP, Media Strategy
Piano
Rachel Sturm
Senior Director, Consumer Revenue
Associated Press
Day 01
Thursday, October 15, 2026
- 12:30 PM
- 12:45 PM
Jason Kint will open the day with a look at why direct consumer relationships matter more than ever. As AI reshapes discovery and traditional traffic channels become less predictable, he’ll frame the opportunities and challenges ahead for building sustainable consumer revenue around premium content, trust and direct audience relationships.
- 1:15 PM
Join Glenn Derene, Sr. Director of Membership for The WSJ Leadership Institute, for an inside look at how Dow Jones built a high-value membership model around executive community. Learn how concierge service, premium content, events and peer connections can deepen engagement and create meaningful value for C-suite audiences and explore how to translate the WSJLI formula for membership success to other audiences.
- 1:45 PM
Amanda Rottier, CNN Sr. Vice President, Growth and Commercial Operations will share how CNN is evolving from optimizing primarily for audience scale toward building higher-value direct relationships and what its growth strategy as a video-native news organization can teach other premium publishers about acquisition, conversion, and retention.
- 2:15 PM
Subscription performance optimization is a practice of many small decisions and changes made over time. The details of what works are often buried in the design of visual templates — price expression, the number and order of offers — or nuanced rules of a specific campaign. Those details have been hard to analyze at scale, but LLMs have changed that. Michael Silberman, Piano EVP of Media Strategy, will present the latest data from Piano on what works in subscription optimization.
- 2:45 PM
- 3:30 PM
In roundtable discussions, members will compare strategies, challenges and lessons across consumer revenue issues from acquisition and conversion to engagement, retention and pricing. Come prepared to share what’s working, where you’re stuck and what you’re testing next.
- 4:00 PM
Learn how the Financial Times has adapted to a post-AI search world and leveraged new technologies to incorporate AI into its audience growth strategy.
- 4:30 PM
- 5:00 PM
