Name
From Reach to Relationship: CNN’s Consumer Growth Playbook
Date & Time
Thursday, October 15, 2026, 1:15 PM - 1:45 PM
Speakers
Description
Amanda Rottier, CNN Sr. Vice President, Growth and Commercial Operations will share how CNN is evolving from optimizing primarily for audience scale toward building higher-value direct relationships and what its growth strategy as a video-native news organization can teach other premium publishers about acquisition, conversion, and retention.