Ben Cotton
Managing Director, Product Marketing
The New York Times
Ben Cotton has worked as Managing Director, Product Marketing at The New York Times since September 2016. In his role, he manages a team responsible for product bundling and merchandising for Times digital subscription products. He has been at The Times since 2014, working previously as a member of the Corporate Strategy group. Prior to The Times, he worked as a consultant at McKinsey & Company. He graduated from Columbia, and is on the board of trustees of the Columbia Spectator.
Alli Henriquez
VP, Marketing
Purch
Alli Henriquez, VP of Membership Marketing at Purch, joined Purch earlier this year after several years at Rue La La as Director of Marketing. In her new role at Purch, Alli is spearheading membership efforts to grow the Shop Savvy brand. She is focused on fleshing out Purch’s full loyalty programing and ensuring a top-notch experience that keeps members coming back. Alli is based in Boston and received her undergraduate degree in marketing and journalism from Northeastern University.
Maria Keller
Sr. Director, Marketing
Consumer Reports
Maria Keller is the Senior Director of Marketing at Consumer Reports where she leads audience development, acquisition, retention and engagement across digital channels. She is also one of CR's principal brand stewards. Before joining CR, Maria spent 17 years at Disney where she played a key role in developing high profile campaigns for Disney’s digital entertainment properties, including Disney.com. A veteran marketer, Maria is an idealist at heart. In the charter year of Teach for America, she taught third grade. She is excited to be working once again at a mission-based organization, focused on creating a fairer, safer and healthier marketplace for consumers. Maria is a graduate of Stanford University and the Yale School of Management.
Rosheen O'Donovan
VP, Audience
ACBJ
Rosheen O’Donovan has been Vice President for Audience for American City Business Journals since May of 2014. In this role she oversees all consumer marketing both on a national level and in market for 43 business journals across the country.
Before joining the executive team, Rosheen worked as National Audience Director working with 40 business journals to grow their event attendance and newsletter subscriptions. In this role she oversaw the successful launch of multiple new newsletter products. Prior to that she was a regional audience director for more than three years working hands on and in market with 13 business journals to grow and manage all facets of their audience including circulation, email newsletters and events.
Prior to joining the corporate team, Rosheen worked for the Washington Business Journal in a variety of positions starting as circulation coordinator, then moving into the events manager role and finally circulation director. As circulation director for Washington Business Journal, Rosheen guided the paper to two years of growth.
Rosheen graduated from Baylor University with a BA in History and a minor in Political Science. Rosheen lives in Charlotte, North Carolina, with her husband and daughter.
Sam Rosen
Head of Growth
The Atlantic
Sam Rosen leads growth for The Atlantic, where he focuses on brand strategy, consumer revenue, and data and insights. Previously, he helped form and build Atlantic Re:think, the publisher’s content studio and creative marketing group. In the past, Sam served as vice president of the Strategy & Content practice for DigitasLBi, and also founded his own branded content agency. Sam got his start in the social sector, leading award-winning programs and campaigns that advocated for the importance of national community service programs. He graduated from the University of Pennsylvania with a degree in political science, and still flirts with the idea of using it someday.
Mike Suggett
VP, Executive Producer-Original Programming for StudioTEN
TEN: The Enthusiast Network
Mike Suggett is a creative executive with more than 12 years of experience in original programming development and production, branded content, and integrated video marketing solutions. As VP, Executive Producer-Original Programming for TEN, he spearheads content production for the Company’s many automotive-focused outlets, including the Motor Trend Youtube channel, which totals over 5 million subscribers, and TEN’s new SVOD service Motor Trend OnDemand. Mike’s recent accolades include two Maggie Awards for his work on Motor Trend’s short form documentary series The Downshift and reality series Epic Drives, Adweek Media Plan of the Year - Best Use of Branded Content for Motor Trend’s hit series Roadkill, as well as a Cannes Cyber Lion for TEN’s reality series BUILT from eBay. Prior to TEN, Mike held positions at E! Entertainment Television and Eye Candy Post.
Jon Shaw
Head of Product
American City Business Journals
Jonathan Shaw is head of product at American City Business Journals, combining diversified experience with analytical focus, leadership and creative problem solving to be an exemplary professional across a multitude of industries. He is adept at business strategy and development, revenue generation, cost control, talent identification and acquisition, digital product development, team building, traditional and digital marketing and audience engagement/growth.
Roma Vakil
Global Head of Consumer Subscription Revenue & Strategy
Bloomberg Media
Roma Vakil has over thirteen years of experience in the Digital Marketing and Strategy Field, and currently is the Global Head of Consumer Subscription Revenue and Strategy at Bloomberg Media. In this role, Roma oversees product strategy, marketing, and operations for Bloomberg’s subscription products including Businessweek, Markets, and Briefs.
Prior to Bloomberg, Roma worked at TheStreet as Head of Acquisition Marketing and spent 11 years at American Express in a variety of acquisition, engagement, and retention roles focused on driving revenue growth for the business. Most notably, as Director of Customer Relationship Marketing, Roma drove a 700% increase in consumer card sales and spending through the launch of new marketing programs. She also served as Chief-of-Staff for the Executive Vice President of the Consumer Card business, where she partnered closely with the senior executive team to develop the business strategy for the consumer business.
