10:00-10:25
Welcome
Jason Kint, CEO, Digital Content Next
10:25-10:45
Organizational challenges: moving to a metered registration wall
Speakers: Jon Shaw, Head of Digital Products and Rosheen O'Donovan, Audience Development, The Business Journals
10:45-11:05
Building value behind the paywall: Subscriptions for sites and SVOD
Speaker: Mike Suggett, VP, Executive Producer, TEN
11:05-11:25
The next step in digital publishing: The importance of branding and user loyalty
Speaker: Alli Henriquez, VP, Membership Marketing, Purch
11:25-11:45
Building for the future: how to deepen subscriber relationships and build new subscriber segments
Speaker: Ben Cotton, Managing Director, Product Marketing, The New York Times
11:45-12:00
LUNCH
A gourmet lunch will be served as we get ready to hear speakers from Bloomberg Media, The Atlantic and Consumer Reports
12:00-12:20
Best-in-class consumer marketing tactics
Speaker: Roma Vakil, Global Head of Consumer Subscription Revenue & Strategy, Bloomberg Media
12:20-12:40
Leveraging an unconventional brand voice to drive relationships, and membership
Speaker: Sam Rosen, VP Brand and Customer Growth, The Atlantic
12:40-1:00
Making the shift from a transactional to an affinity brand
Speaker: Maria Keller, Sr. Director of Marketing, Consumer Reports
1:00-2:00
Room-wide discussion
Moderator: Jason Kint, CEO, DCN
Join all of our speakers for a room-wide discussion about the topics and issues of the day. It's a chance to get all of your burning questions answered by the speakers or your peers. Closed-door information sharing at it's finest -- unique to DCN Member Day events. Beverages and snacks will be served!
Join all of our speakers for a room-wide discussion about the topics and issues of the day. It's a chance to get all of your burning questions answered by the speakers or your peers. Closed-door information sharing at it's finest -- unique to DCN Member Day events. Beverages and snacks will be served!
