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Jonathan Anastas
CMO
TEN: The Enthusiast Network
Jonathan Anastas is the Chief Marketing Officer at TEN: The Enthusiast Network. Anastas brings more than 20 years of marketing, digital, and data-driven expertise to his role at TEN. Prior, Jonathan was Vice President and Global Head of Digital and Social Marketing at Activision Blizzard. Anastas also served as Vice President and Head of Global Marketing for Atari. Before moving into a brand marketing career, Jonathan spent many years in the advertising business, most recently as US President of Redurban, an Omnicom-owned Digital agency, managing offices in NY and Dallas. Prior to Redurban, he held a number of management and account service roles at agencies including MullenLowe, Saatchi & Saatchi and Omnicom Digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director. He is recognized as an early advocate of both Interactive marketing and true idea-based Integration across many mediums. Anastas has won EFFIES, Cannes Lions and other major awards.
Phil Barrett
SVP & General Manager
Purch
Phil leads Marketing and Shopper Services for Purch. In addition to being responsible for our brand development and strategy, his teams provide loyalty, mobile app and ecommerce services to the Purch family of brands.
Prior to joining Purch in 2014, Phil held senior roles with 1-800 Contacts (SVP eCommerce & Mobile) and BlackBerry where he was the Senior Director for Digital Marketing for North American with global platform and digital branding responsibilities. He’s also held senior roles with the Canadian Marketing Association as both a board member and chair of the mobile marketing council.
Prior to joining Purch in 2014, Phil held senior roles with 1-800 Contacts (SVP eCommerce & Mobile) and BlackBerry where he was the Senior Director for Digital Marketing for North American with global platform and digital branding responsibilities. He’s also held senior roles with the Canadian Marketing Association as both a board member and chair of the mobile marketing council.
Michelle Boockoff-Bajdek
Michelle Boockoff-Bajdek
Vice President, Global B2B Marketing
The Weather CompanyMichelle Boockoff-Bajdek brings almost 20 years of technology marketing and marketing services experience to The Weather Company. She is responsible for all marketing and communications activities for the The Weather Company's business solutions division.
Prior to The Weather Company, Michelle was head of marketing for Quaero, a data management company, where she helped large media and consumer organizations learn how to make their data work for them, not against them. Michelle has also served in management roles at Harte-Hanks, GN Netcom/Jabra, Kronos, Axis Communications and MicroWarehouse.
Rebecca Grossman-Cohen
VP, Platforms + Product Marketing
The New York Times
Rebecca Grossman-Cohen is VP of Platforms + Product Marketing at The New York Times. In this role she spans the marketing and product organizations, leading cross-functional teams focused on presenting the best product and marketing experiences to drive customer revenue through subscriptions. She works with key distribution partners including Google, Facebook, Apple, and others to create the product experiences that best represent the Times journalism off their owned and operated properties, and packages and merchandises subscription bundles for revenue growth. Rebecca joined The New York Times two years ago as managing director for new products and mobile and has held a series of leadership roles since then.
Previous to The Times, Rebecca was Vice President of partner relations at News Corp, Vice President of marketing at The Daily, and Executive Director of marketing at The New Republic. She has also worked in strategy and development roles for the Associated Press and NPR.
She graduated with a bachelor’s degree in sociology from Tufts University and a master’s degree from Northwestern University's Kellogg School of Management. She was awarded the McCormick Fellow for Media Management at Northwestern.
She lives with her husband, daughter, and their pit bull-shepherd-lab mix in Brooklyn.
Previous to The Times, Rebecca was Vice President of partner relations at News Corp, Vice President of marketing at The Daily, and Executive Director of marketing at The New Republic. She has also worked in strategy and development roles for the Associated Press and NPR.
She graduated with a bachelor’s degree in sociology from Tufts University and a master’s degree from Northwestern University's Kellogg School of Management. She was awarded the McCormick Fellow for Media Management at Northwestern.
She lives with her husband, daughter, and their pit bull-shepherd-lab mix in Brooklyn.
Tony Haile
CEO
Scroll
Tony Haile is CEO of Scroll, the new platform dedicated to great user experience and sustainable journalism. Previously he was the founding CEO of Chartbeat, the analytics company that works with 80% of the top publishers in the US and in more than 60 countries around the world. Tony has been an Adjunct Professor of Journalism at Columbia University and now teaches a course on media disruption at Stanford University. He sits on the Weber Shandwick Innovation Council and has been named one of the 100 Most Creative People in Business by FastCompany and 40 under 40 by Crain's NY Business.
Darcy Keller
SVP, Communications & Marketing
Financial Times
Darcy Keller is a skilled and dynamic global communications and marketing executive with a strong track record of conceiving and delivering strategic, international campaigns across a wide range of areas, including integrated marketing and communications, reputation, crisis and change management, financial PR, media relations, branded content, thought leadership, influencer engagement and employee communications.
Keller is a director on the FT Group’s executive board, responsible for corporate governance, global strategy and digital transformation.
As senior vice president of communications and marketing at the FT, she oversees global communications, partnerships, brand, commercial, event and retail marketing. She manages a large international team based in London, New York, Hong Kong and Manila, and is a recognized cultivator of world-class talent and a collaborative culture.
During her tenure, the FT has gained a wide reputation for leadership and innovation in media, embodied by the success of the FT’s digital access model and award-winning products such as the FT web app and fastFT. The FT was named media brand of the year in 2015 at the British Media Awards.
Prior to joining the FT, Keller developed programs at The Paley Center for Media’s industry think tank, the Media Council. She previously worked for the late Liz Carpenter, a renowned journalist, author and former press secretary to Lady Bird Johnson.
She serves on the board of Digital Content Next and is a member of The Arthur W. Page Society and PR Seminar. She was named one of FOLIO: magazine’s ‘Top Women in Media’ in 2015 and recognized in PR Week’s Power Book in 2015 and 2016.
Find her on Twitter at @darcyday and LinkedIn at linkedin.com/in/darcykeller.
Celeste LeCompte
Director, Business Development
ProPublica
Celeste LeCompte is the director of business development at ProPublica, where she works with partners inside and outside the organization to develop new business and revenue opportunities. As an editor and product manager, she has developed and launched successful revenue-driving projects, including Gigaom Research and the year-long environment and tech reporting project Climate Confidential. Most recently, she was a 2015 Nieman Fellow at Harvard University.
Jen Taylor
Director, Digital Audience Development
A+E Networks
Jen is the Director of Digital Audience Development at A+E Networks. After graduating from Muhlenberg College with a BA in Theater and a Business minor, Jen joined Signature Theater Company where she developed their first social media initiatives and increased subscriber retention by 20%. She spent three years running the marketing department at the Summer Play Festival where she implemented their first online advertising initiatives and exceeded all sales records, including increasing group sales by more than 600%. She had the opportunity to move to for-profit work at Arielle Tepper Productions, a Broadway producing office, and AKA, a full service marketing and advertising agency. As a digital account manager with AKA, Jen strategized and implemented the online marketing campaigns for over 30 live entertainment, institutional, and digital-only accounts including Matilda The Musical, Billy Elliott and A Christmas Story. Almost four years ago she moved to A+E Networks where she is responsible for growing and retaining the audience across all of their digital platforms, across all network brands. During her time with A+E Networks Jen has fueled over a billion video views and over 49 million app downloads across the Digital TV Everywhere products, surpassing goals for the last three years; lead customer acquisition across all platforms for the launch of Lifetime Movie Club and History Vault, exceeding expectations; and implemented retention tactics for TV Everywhere apps, increasing return engagement by 87%.
Liz Walsh
Vice President – Brand Marketing
Forbes Media
Liz Walsh is the Vice President of Brand Marketing at Forbes Media. In this role, Ms. Walsh oversees all company-wide brand marketing and is leading the reinvention of our lead acquisition and client engagement strategy with the rollout of marketing automation. She oversees a team of nearly ten comprising of designers, brand managers, and campaign specialists, art directors, front-end developers and audience development.
Prior to Forbes, Ms. Walsh was the Head of PR & Marketing for Qatar Airways Group for Hamad International Airport from 2012-2014. During this time, she built a team to successfully market and launch the stunning, high profile Hamad International Airport project. This $16bn project is now a global hub for 30-50m passengers per year, and highly visible on the global stage due to the upcoming 2022 World Cup. Ms Walsh has built a marketing career spanning three continents and several industries, based on the core principle of delivering measurable results.
Ms. Walsh is a committee member of the American Australian Association, with responsibility for key networking events for the Australian business community based in New York. In addition, Ms. Walsh is a member of the New York Women in Communications group.
