12:00 - 12:45
Welcome
- Jason Kint, CEO, Digital Content Next
12:45 - 1:15
Strategies for Building Smart Bundles, by Audience and Platform
- Tony Haile, Founder & CEO, Scroll
- Rebecca Grossman-Cohen, VP, Platforms + Product Marketing, NYTimes
1:15 - 1:45
Leveraging your brand to create new value and future revenue through loyalty
How Purch is capitalizing on – and rewarding – their loyal, repeat customers.
- Phil Barrett, SVP and General Manager, Purch
1:45 - 2:15
Building Diversified Partnerships for Your Data Sales
Hear how The Weather Company, an IBM Business, is turning weather data into a valuable revenue stream by creating meaningful content tailored to the specific industry needs.
- Michelle Boockoff-Bajdek, Vice President, Global B2B Marketing, The Weather Company
2:15 - 2:45
Break
2:45 - 3:15
How to Connect Your Brand to Audiences and Business Performance
Panelists:
- Darcy Keller, SVP, Communications & Marketing, Financial Times
- Liz Walsh, VP Brand Marketing, Forbes Media
3:15 - 3:40
Partnering with Data Store to Drive Revenue
- Celeste LeCompte, Director, Business Development, ProPublica
3:40 - 4:05
Understanding Audience Development for Subscription Products
- Jen Taylor, Director, Digital Audience Development, A+E Networks
4:05 - 4:30
Drive Revenue and Inspire Engagement with Experiential Marketing
Learn about TEN’s 360-degree approach to monetizing their brands and how experiential events are a significant part of this strategy.
- Jonathan Anastas, CMO, TEN: The Enthusiast Network
4:30 - 5:30
Cocktails
