Announced Speakers
Ben Cotton
SVP & Head of Subscription Growth
New York Times
Megha Garibaldi
Executive Director, Consumer Strategy and Growth
The Atlantic
Brad Greenawalt
VP, Subscriptions
Hearst Magazines
Erin Ozmat
VP and Head of Product
America's Test Kitchen
Rande Price
VP, Research
Digital Content Next
Michael Ribero
SVP, consumer revenue
Condé Nast
Joseph Rosenfeld
SVP, Partnerships
Dow Jones
Michael Silberman
EVP, Media Strategy
Piano
Christina Verri
Global Head of Subscriber Marketing and CRM
Bloomberg Media
Day 01
Wednesday, September 10, 2025
- 12:45 PM
- 1:00 PM
- 1:30 PM
Join us for an inside look at the latest trends shaping the digital media subscription market. Rande will share exclusive insights from DCN’s member-only Subscription Tracking Report, exploring how shifting consumer habits, emerging business strategies, and changes in the competitive landscape are defining the subscription space.
- 2:00 PM
We’ll unpack the strategy—offers, content, and product—powering The Atlantic’s subscription growth.
- 2:30 PM
Go behind the scenes on Bloomberg’s journey to build and scale a high-performing global lifecycle marketing program to drive subscription growth.
- 3:00 PM
- 3:30 PM
Total Revenue Optimization: In the face of declining platform traffic, publishers are turning to audience engagement and more complex business models managing multiple revenue streams. Michael Silberman, EVP of Media Strategy at Piano, will share the latest trend data and recent research on how chief revenue officers are responding to the challenge to break down silos and drive revenue across their businesses.
- 4:00 PM
Drawing on experience building engagement, retention, and loyalty at Peloton, Brad Greenawalt is bringing data-driven, member-first thinking to Hearst’s shift from traditional subscriptions to a membership-focused model. In this candid session, he’ll share what’s translated well from fitness tech to digital publishing, what has needed a complete rethink, and the early results of premium tiers, brand-driven offers, and personalized customer journeys. Expect honest takeaways, practical strategies, and a fresh perspective on growing consumer revenue in today’s media landscape.
- 4:30 PM
Google and Apple’s court ordered App Store policy updates carry big implications for how publishers acquire, retain, and monetize subscribers. This session will break down what’s changed, what it means for subscription strategy, and how publishers are thinking about the new opportunities while sizing up any risks. From in-app purchase rules to pricing flexibility and platform relationships, we’ll explore both the practical considerations and the competitive upside for premium media companies.
- 5:00 PM
