Drawing on experience building engagement, retention, and loyalty at Peloton, Brad Greenawalt is bringing data-driven, member-first thinking to Hearst’s shift from traditional subscriptions to a membership-focused model. In this candid session, he’ll share what’s translated well from fitness tech to digital publishing, what has needed a complete rethink, and the early results of premium tiers, brand-driven offers, and personalized customer journeys. Expect honest takeaways, practical strategies, and a fresh perspective on growing consumer revenue in today’s media landscape.