DCN Next: Conversation
The value of a registered user: Strategies to move audiences from unknown to known
Wednesday, Dec. 8, 2021
12-12:45 ET
12-12:45 ET
Sponsored by:
It’s a well-known fact: just 10% of online readers drive more than 74% of revenue[1]. So how do top publishers convert their audience into registered users – and incentivize them to return more often?
Join us on Wednesday, December 8th for a private, DCN members-only discussion with Andrew Sullivan, Chief Product Officer, OpenWeb and John Fiedler, EVP of Digital Product & Technology, FOX. We’ll discuss how publishers can motivate registrations – and create stronger, more loyal relationships with their audience.
Speakers
John Fiedler, EVP of Digital Product & Technology, FOX News. As EVP of Digital Product & Technology, John Fiedler leads digital products and engineering for Fox News & Fox Business, as well as digital ad technology for Fox Corporation.
Fiedler has also served on DCN’s Board of Directors since 2016.
Andrew Sullivan currently serves as the Chief Product Officer at OpenWeb, setting the vision for product development and leading the expansion of OpenWeb’s product team.
Sullivan joins OpenWeb with several years of product experience, most recently as SVP of Product Strategy at Operative, a tenure that lasted 15 years.