Thanks to our sponsors:
Thanks to our sponsors:
12:00 - 12:45
Arrival, Lunch, and Networking
12:45 -1:00
DCN Welcome
1:00 - 1:25
All About Retention
Jason Fox, Chief Digital Officer and Maria Keller, Senior Director, Brand and Digital Marketing –Consumer Reports in conversation with Jason Kint, CEO, Digital Content Next
1:25 - 1:45
DCN Research Presentation: The Subscription Economy
Rande Price, Director, Research, Digital Content Next; Steve Seidmon, President, Seidmon Associates
1:45 -2:05
Media Mix Modeling, Brand Marketing and More
Amy Weisenbach, SVP Marketing and Media, The New York Times; Mike Dupree, Senior Manager, Media and Entertainment, Twitter
2:05 - 2:50
Roundtable Discussions / Networking
2:50 - 3:10
How The Weather Channel is Building a Subs Business in a Sea of Free Information
Neil Katz, Global Head of Content and Engagement, The Weather Company, an IBM Business
3:10 - 3:30
Accelerating Subscriptions
Lindsay Horrigan, Global Head of Subscriptions & Consumer Marketing, Bloomberg Media and John Saroff, CEO, Chartbeat
3:30 - 4:00
How Browsers are Impacting Your Subscription Business
Peter Dolanjski, Director, Privacy & Security Products, Mozilla and Robin Berjon, Executive Director of Data Governance, The New York Times
4:00 - 4:25
The Athletic's Approach to Retention and Engagement
Paul Fichtenbaum, Chief Content Officer, The Athletic in conversation with Michelle Manafy, Editorial Director, Digital Content Next
