The Next Conversation: Digging into Audio
Zoom Video Event
Thursday, May 6, 2021
12-12:45 EDT
Zoom Video Event
A DCN members-only Zoom video event designed to dig deeply into a few tactical areas important to publishers exploring audio for their businesses – from podcasting to digital audio to voice-activated technology. The agenda will feature DCN member speakers who will share their insight and expertise and facilitate room-wide discussions to help our members exchange practical, in-depth information valuable to understanding where audio makes sense for their businesses.
What the pandemic has taught us about podcasting and voice
In this session, we’ll dive into how audience behavior, listenership and engagement has shifted over the course of the pandemic, and how Meredith brands including Allrecipes, Travel + Leisure, PEOPLE, Southern Living, Entertainment Weekly and more adjusted in real time to meet consumer demand. We’ll also tackle questions including how to grow listenership, convert audiences to audio, and increase engagement on new platforms
Rachel Reed is Director of Audio Innovation for Meredith Corporation’s Innovation Group, ensuring its portfolio of 40+ iconic brands — from People to Real Simple to Food & Wine — is first-to-market with new consumer-facing experiences across emerging technology platforms. Rachel’s expertise sits at the intersection of technology and media, helping brands tell their stories and reach key audiences across new engagement points. Her current focus is in the audio and voice space, and she has overseen the launch of dozens of new product offerings, from Podcasts and Daily Briefings to Alexa Skills and Google Actions. Rachel lives in Manhattan and has a BA from The Johns Hopkins University.
Inside The Washington Post’s audio articles strategy
Delve into The Washington Post’s investment in audio articles and hear how they are using automation to unlock written journalism for users’ ears.
Ryan Luu is a Senior Product Manager at The Washington Post where he drives the strategic vision for audio, video, and photo product development.
His work involves developing the way users experience media on The Post website, app, and how media is distributed to other platforms such as YouTube and Spotify. In addition, he is responsible for leading the development of media publishing tools that The Post editorial teams use to create and share their work.
Prior to joining The Post, Luu worked as a senior product manager at VA.gov where he lead the product strategy for creating the VA Platform - a system for development teams from different agencies to create VA applications together.
Luu graduated from the University of Maryland with a dual degree in Marketing and Management from the Smith School of Business.