Laptop with DCN Zoom Meeting on Screen

The Next Conversation: Affiliate Revenue
Zoom Video Event
Thursday, April 30, 2020
12PM-12:45PM EDT

A DCN members-only Zoom video event designed to dig deeply into how DCN's premium publisher members are managing their affiliate revenue businesses, with particular focus on the impact of COVID-19. 

Jason Fox, Chief Digital Officer and Carol Lappin, General Manager of Shopping and Business Development –Consumer Reports, will speak about the power of context, attribution challenges, coupons/codes, pricing strategies and team structure – much of which is changing or in flux in the current environment.

DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

Jason Fox Headshot

Jason Fox is an award-winning digital executive, general manager, and product leader with co-management responsibility for Consumer Report's subscription model that features more than 6 million members and drives 90% of the organization’s revenue. With a proven track record for launching new businesses, leading revenue and audience growth, driving business transformation and turnarounds, and creating innovative B2C & B2B products, Jason's career includes experience at Thomson Reuters, Time Warner, Columbia University, News Corporation, PBS, and others.

Jason's inspirational, creative, and empowering leadership has led him to manage large (180+) and small teams across multiple time-zones and around the world with his KPI, data-driven approach and focus on balancing short-term wins against larger strategic goals.

Carol Lappin Headshot

Carol Lappin has been with Consumer Reports, an independent nonprofit member organization that works side by side with consumers for truth, transparency and fairness in the marketplace, for over 20 years.  Carol is the General Manager of Shopping and Business Development where she leads CR's affiliate program, content distribution partnerships, and other various licensing revenue streams.  She began building CR's successful Shopping program in 2009, and together with her amazing team has delivered double-digit revenue growth each year since.  Carol has spent her entire career in media, spanning from book publishing to magazines and then digital, with brief stints sprinkled in between in advertising serving media clients and at a digital media start-up in the early days of the Internet.

This is a free event for DCN members.  The unique, members-only attendee list allows for open conversation, information sharing and networking .