A DCN members-only Zoom video event designed to dig deeply into how DCN's premium publisher members are managing their affiliate revenue businesses, with particular focus on the impact of COVID-19.
Jason Fox, Chief Digital Officer, Consumer Reports, will speak about the power of context, attribution challenges, coupons/codes, pricing strategies and team structure – much of which is changing or in flux in the current environment.
DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.
Jason Fox is an award-winning digital executive, general manager, and product leader with co-management responsibility for Consumer Report's subscription model that features more than 6 million members and drives 90% of the organization’s revenue. With a proven track record for launching new businesses, leading revenue and audience growth, driving business transformation and turnarounds, and creating innovative B2C & B2B products, Jason's career includes experience at Thomson Reuters, Time Warner, Columbia University, News Corporation, PBS, and others.
Jason's inspirational, creative, and empowering leadership has led him to manage large (180+) and small teams across multiple time-zones and around the world with his KPI, data-driven approach and focus on balancing short-term wins against larger strategic goals.