Gen Z Digital Media Attitudes, Values and Behavior
a DCN Research Presentation and Panel Discussion
Zoom Virtual Event
Monday, Sept. 13, 2021
12-12:45 EDT
Zoom Virtual Event
Join your DCN member peers for the release of our latest consumer research on the attitudes, values and behaviors of Gen Z in regards to digital media. Generation Z is the first digital generation, born between 1997 to 2012. They have no memory of a pre-internet world and are true digital natives – socially driven and natural multitaskers. Understanding Gen Z’s media experiences and entertainment preferences is a priority for publishers because they are the future of digital media. The research includes a Gen Y sample which offers a contrasting perspective and a better understanding of Gen Z.
Speakers & Panelists
Steve Seidmon is President of Seidmon Associates. He was previously Vice President of Programming, MTV. Prior to that, Steve was Director of the Entertainment Division of Mercer Management. Before that, as Vice President of Research for MTV Networks, Steve was responsible for all program and marketing research for MTV, VH1, Nickelodeon, and Nick-at-Nite.
Seidmon Associates is a full-service media research and consulting company providing advice in brand positioning, marketing strategy, business development, digital design/functionality/utility, and programming/content development. Our specialty is focusing on highly targeted audiences, with an emphasis on consumer perceptions and attitudes. Research services include qualitative and quantitative research design and insight.
Rande Price is VP of Research at Digital Content Next. Prior to joining DCN, she held research positions at Nickelodeon, TV Guide, Yahoo and AOL on the front lines of technology and media innovation. Rande’s in-depth data analytics and creative research ways helped form best practices in media advancement.
Aaron Braxton is SVP, Business Intelligence + Performance Marketing, and also General Manager for Complex Collective, Complex Networks first party audience research platform. His responsibilities include leading enterprise data analytics + insights across content, audience, business operations, SEO strategy + optimization, paid media strategy + execution and first party research, as well as managing a suite of special projects, currently focused on performance media and audience identity solutions.
Starting at Complex Networks in 2017 as Director for Business Intelligence and prior to joining Complex, he was Senior Manager at Grant Thornton in the Business Consulting & Technology practice.
He began his career in technology and analytics within institutional finance at Bank of America, has worked in hedge funds, startups and management consulting, but made the shift fully into media + entertainment with Complex Networks.
Originally from Phoenix, Arizona, he's lived in London and Hong Kong but Brooklyn, USA is home.
Brittiany Cierra Taylor - Director Of Audience Development - BET. Brittiany Cierra is a Marketing Strategist, writer, and speaker, but if you ask her, she’s simply a passion-led person who enjoys telling stories tailored to resonate with the perfect audience.Hailing from an entrepreneurial family in Washington D.C., her ability to craft a powerful message took her from a communications job for a presidentially appointed board-ran agency while simultaneously writing culture critiques to a top marketing firm on NY’s Madison Avenue, and led to one of the top media conglomerates in the world as a client. With 10 years of marketing and 12 years of journalism under her belt, ViacomCBS is where Brittiany Cierra has made a home for the past 4 and a half years
In addition, Brittiany Cierra runs her own marketing agency, Cur8ted Media where she gets to create content and marketing plans for an array of verticals. Cur8ted Media solves the challenges of identifying and reaching your audience authentically for brands through experiential and digital marketing.
When not telling the stories of others, Brittiany creates her own through her love of family, immersive travel, music, and food. They key to being able to understand an array of people, is living life with them.
Julie Arbit, Global SVP, Insights, VICE Media Group. Julie Arbit serves as Global Senior Vice President of Insights for VICE Media Group, where she helps both VICE and its clients better understand and engage with their youth audience. In this role she leverages VICE’s access to consumers and culture coupled with her expertise in quantitative and qualitative methodologies to uncover the most actionable learnings.