Driving Digital Transformation within Media & Publishing Brands
a virtual roundtable discussion
Wednesday, July 28, 2021
12PM-12:45PM EDT
a virtual roundtable discussion
Sponsored by:
In this intimate conversation for DCN members, we'll discuss:
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Aligning internal stakeholders and KPI's towards digital growth;
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Tactics to drive digital subscriber growth + retention; and
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Tech stack considerations for the future of the media and publishing industry.
This closed-door roundtable discussion for DCN members offers a great way to learn what’s happening in the market right now and how your fellow media executives are working through market challenges and opportunities with their subscription products.
If you're a DCN member executive focused on audience development, retention, subscriptions, or growth marketing, RSVP for this event today! This is a free event for DCN members. There are limited spots available to allow for open conversation and information sharing.
Speakers
Margaret de Luna, General Manager and Head of Digital Subscriptions, Tribune Publishing.
Previously, as President and COO at TheStreet (a publicly traded company) Margaret led the team through a 3-year turnaround of a 20-year old consumer business. They transformed culture and operations in order to turn a declining subscription business into a profitable revenue stream. This was critical to the company being acquired by Maven in August 2019. Margaret has 20+ years experience leading digital product and media, building highly-effective teams, and driving significant audience and revenue growth. Her focus is on managing subscription and advertising products to align operations, sales and marketing with corporate priorities.
Sarah McCredie leads Integrated Marketing at Recurly, a leading subscription management and billing platform that works with brands like Tribune, TIME, and Business of Fashion to drive subscriber growth. Sarah has 13+ years experience working with direct-to-consumer and media brands through Shopify, Campaign Monitor, and Unbounce.