12:00 - 12:45PM
Lunch and Networking
12:45 - 1:00PM
Welcome
Speaker: Jason Kint, CEO, Digital Content Next
1:00 - 1:30PM
Opening Remarks
Speaker: Steve Rubel, Chief Content Strategist, Edelman
1:30 - 2:00PM
When Facebook Instant Articles Doesn't Work
Panelists:
- Rebecca Grossman-Cohen, VP, Platforms + Marketing, The New York Times
- Michael Silberman, General Manager, Digital Media, New York Media
- Moderator - Jason Kint, CEO, DCN
2:00 - 2:30PM
Brand Storytelling in the Era of Content Everywhere
Speaker: Michal Shapira, SVP, News Content Partnerships, Turner Ignite
Interviewer: Michelle Manafy, Editorial Director, DCN
2:30 - 3:15PM
Breakouts
3:15 - 3:45PM
Condé Nast's Deep Dive with Snapchat
Speaker: Fred Santarpia, Chief Digital Officer, Condé Nast
Interviewer: Kerry Flynn, Business Reporter, Mashable
3:45 - 4:15PM
Al Jazeera’s AJ+: Optimizing Video, Platform by Platform
Speaker: Alan Saura, Audience Development Strategist, Al Jazeera
4:15 - 4:35PM
Storytelling IRL: Creating big, beautiful experiences that drive brand results
Speaker: Vanessa Fontanez, Executive Director of Brand Marketing, Vox Media
4:35 - 5:00PM
The Post: Building Audience Through Platform Experimentation
Speaker: Coleen O'Lear, Editorial Director, Emerging News Products, Washington Post
