A DCN members-only Zoom video event designed to dig deeply into how DCN's premium publisher members are managing their affiliate revenue businesses, with particular focus on the impact of COVID-19.
DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.
Camilla Cho is Vox Media’s SVP for eCommerce, overseeing affiliate revenue for the company’s digital brands, as well as incubating and managing several key new business initiatives for the company. Cho joined New York Magazine in 2014 and, as general manager for eCommerce, helped launch shopping site the Strategist in 2016, developing its strategy for growth. The site now has about 20 employees and is run similar to an independent start-up within the company.
Cho previously worked at Aol, MTV Networks, IAC, and in early-stage start-ups in NYC, primarily in business development and strategy roles. She has often been hired and tasked to set partnership strategies and identify new business opportunities for digital media brands. She has her MBA from The Wharton School and her bachelor’s degree in Business Administration from UC Berkeley / Haas.
Bryce Widelitz is a Senior Director of Business Development at CNN, overseeing commerce strategy, affiliate revenue stream and overall team operations for CNN Underscored – CNN’s reviews and recommendations section. Widelitz is notably one of the key individuals who conceptualized the launch of the Underscored division in 2017 and has since helped to launch other products (CNN Store, CNN Coupons) to cater to users’ needs and expand the commerce ecosystem at CNN Digital.
Widelitz is an entrepreneur at heart and loves finding new and innovative ways to monetize digital properties. With over 14 years of experience in business development, strategic partnerships, content strategy and audience engagement across multiple platforms, he is a tenured digital media professional who is passionate about building new business and creating sustainable revenue streams.
Widelitz began his career at CNN in 2013 as a Partnerships Manager where he managed all of CNN Digital’s partner relationships, optimization, growth, and performance tracking across all platforms. He then grew into various business development leadership positions before taking on his current role.
Prior to joining CNN, Widelitz held numerous positions that supported his passion in ecommerce and monetizing digital properties. Immediately after graduating college, he started his own business, DesignYourDorm, a website focused on revolutionizing the way students shop when they embark on their education journey. He then took on several digital media and business development roles, including Business Development Manager for Aeroplex Aerolease Group, Account Executive for Media Contour and Digital Client Partnerships Manager for Creative Channel Services.
Widelitz received his MBA from the Georgia Institute of Technology, and holds a BS in Finance from the University of Arizona, Eller College of Management. He currently resides in Atlanta, Georgia.
Watch the 2020 DCN Affiliate Revenue event
Jason Fox, Chief Digital Officer and Carol Lappin, General Manager of Shopping and Business Development – Consumer Reports, spoke about the power of context, attribution challenges, coupons/codes, pricing strategies and team structure.