As AI agents, crawlers, and bots increasingly access, summarize, and reuse publisher content, control is not just a technical challenge but a core product and business strategy. Leaders from BBC Studios, The Associated Press, and News Corp will discuss considerations for establishing the policies, technologies, and frameworks to govern AI access to their content. From bot management and permissions to product design and AI distribution strategies, this session explores the rules of engagement for an AI-mediated internet on terms that support sustainable journalism, storytelling, and long-term business growth.