Name
BET+ Maximizes Growth with AVOD Launch
Date & Time
Wednesday, October 11, 2023, 4:00 PM - 4:30 PM
Speakers
Description
Last year saw a shift in the SVOD industry from subscriber growth at all costs to improving profitability. Companies started to aggressively cut costs and restructure debt to improve their balance sheets. At BET+, we implemented a price differentiation strategy that included adding an ad-supported tier in June 2023, which improved our streaming economics while also driving subscriber growth.
Session Type
Session