Full Name
Jason Harvey
Job Title
SVP, Programming Strategy, Business Operations and Subscriber Growth, BET+
DCN Member Organization
BET
Speaker Bio
Jason Harvey has been a marketing leader for over 20 years leading the marketing strategy for companies like Land Rover, Google, Microsoft and eBay. His success at building brands, fluency in marketing analytics and passion for entertainment has most recently been leveraged to launch BET+, a multi-platform streaming service owned by Paramount. BET+ delivers authentic Black storytelling to US customers on connected TV, mobile apps and web. Since its launch in 2019, BET+ has grown faster than the premium SVOD average to become the #1 Black SVOD service.
Jason earned his MBA from the Anderson School at UCLA and a Bachelor of Science degree in Business at USC.
Jason earned his MBA from the Anderson School at UCLA and a Bachelor of Science degree in Business at USC.