Name
360 programming: How the BBC programs video across multiple platforms around major news moments for global audiences
Date & Time
Wednesday, October 11, 2023, 1:10 PM - 1:40 PM
Speakers
Description
Today’s audiences are consuming media across a variety of touch points – each of which offer media organizations vastly different audience and economic benefits. In this session, Vice President of Strategy & Business Development Rangan Anandan will discuss how the BBC leverages its unique connection with its audience to maximize engagement and drive revenue with consumers globally.
Session Type
Session